Buying Guide
Crossbow Brands Compared: Who Makes What, and Who It's For
Six brands own most of the crossbow market, several share parent companies, and each one is genuinely best at something different. Here is the map before you shop a model.

Six brands account for most of what you will find on a shop wall: Ravin, TenPoint, Barnett, CenterPoint, Excalibur and Wicked Ridge. They are not six independent companies — two pairs share a parent — and the differences between them are more about engineering philosophy than about quality tiers.
Knowing which brand is genuinely good at what saves you from the most common crossbow buying mistake: paying flagship money for a feature you will never use, or saving money on the one feature that would have mattered.
The brand map at a glance
| Brand | Best at | Typical price bracket | Signature technology |
|---|---|---|---|
| Ravin | Narrow cocked width, compact packages | $1,250 - $4,150 MSRP | HeliCoil reverse-draw cams, Integrated Silent Cocking |
| TenPoint | Outright speed, cocking and de-cocking | $1,300 - $3,400 | ACUslide crank; the 515-FPS speed record |
| CenterPoint | Performance per dollar | $340 - $750 | Conventional compound layouts at value pricing |
| Barnett | Entry-level and first crossbows | $240 - $700 | Lightweight budget packages, some narrow models |
| Excalibur | Simplicity and field-serviceable strings | $600 - $2,000 | Recurve limbs, CeaseFire arrow-retention safety |
| Wicked Ridge | TenPoint engineering at a lower price | Value tier | TenPoint-derived platforms and service |
Price brackets are approximate mid-2026 street or MSRP ranges and move constantly. Verify current pricing before buying.
Who owns whom
Two of the pairings above matter when you are shopping, because they explain why certain bows feel related.
- Ravin and CenterPoint are both Velocity Outdoor brands. Velocity also owns Crosman and Benjamin Airguns. Ravin is the premium end and CenterPoint is the value line, which is why you will see similar accessory ecosystems and why both storefronts sit under one umbrella. Our Ravin and CenterPoint brand guides cover each lineup.
- Wicked Ridge is owned by TenPoint.That is the single most useful fact in this article for a budget buyer: Wicked Ridge bows inherit TenPoint engineering and, critically, TenPoint’s customer service and parts network, at a lower price.
Ravin: narrow, fast, expensive
Ravin’s entire identity is the HeliCoil reverse-draw cam system, which rotates the cams through a long arc so the bow gets a full power stroke without sweeping the limbs wide. The result is bows that are dramatically narrower cocked than anything conventional — the R500 measures 3.6 inches axle-to-axle while producing 500 FPS.
Buy Ravin if width or packability is your binding constraint: tight box blinds, cramped ladder stands, hiking to a spot. The R29X at 450 FPS and 6.75 pounds is the sweet spot of the range; the R10X Pro is the cheapest way in with silent cocking intact.
The honest cost: everything is expensive, and the arrow and nock system is proprietary, so you are committed to Ravin consumables for the life of the bow. Our most compact crossbows guide covers where that trade pays off.
TenPoint: speed records and the best cocking system
TenPoint, based in Mogadore, Ohio, holds the production speed record — its flagship reaches 515 feet per second, the fastest production crossbow currently available. But the feature that earns the brand its reputation is the ACUslide crank, which cocks and de-cocks the bow under control and cannot be over-cocked. It is the best-regarded cocking system in the category and it is fitted across the range, not just at the top.
The Turbo Xis where most people should look: 415 FPS with a 100-yard RangeMaster scope and ACUslide, at around $1,300 — roughly a third of the flagship price for a bow that is more than fast enough for anything in North America.
The honest cost: TenPoint bows are heavier and wider than equivalent Ravins, and the flagship pricing is genuinely extreme. See the speed context in our fastest crossbows guide.
CenterPoint: performance per dollar
CenterPoint is Velocity Outdoor’s value crossbow line and it does one thing better than anyone: it puts flagship-adjacent velocity into a package normal people can afford. The Wrath 430 delivers 430 FPS for roughly a fifth of what a 450-FPS Ravin costs, and the Sinister 430D adds a de-cocking crank at around $735.
Buy CenterPoint if the budget is the constraint and you would rather have the money in tags, arrows, targets and a decent rangefinder. The bows kill deer perfectly well.
The honest cost: triggers are heavier, factory scopes are basic, strings and cams are less refined, and the cheapest models offer no de-cocking function at all. Detail in our CenterPoint brand guide and under-$500 roundup.
Barnett: the entry point
Barnett is where a very large share of first crossbows come from, and there is nothing wrong with that. The Whitetail Hunter II at around $339 is a complete, ready-to-hunt package with a scope, arrows and quiver, and it is a perfectly capable deer bow.
Barnett also fields some genuinely narrow models — the Wildcat CX publishes an ultra-narrow 7-inch axle-to-axle profile at 400 FPS for around $320, which is a real answer for blind hunters on a budget.
The honest cost: build quality and refinement scale with price here more steeply than at TenPoint or Ravin, and the cheapest bows are noisy with basic triggers. See our crossbows for beginners guide for what to expect at this tier.
Excalibur: the recurve specialist
Excalibur builds recurve crossbows exclusively, and that is a design choice with real consequences rather than a legacy quirk. A recurve has no cams, no cables and no timing to lose. You can change a string in the field with a stringing aid. There is far less to go wrong and far less to service.
Modern Excaliburs are not slow — the Mag MAX line reaches into the 400-FPS range at around $800, and the CeaseFire arrow-retention safety is a genuine safety advantage that prevents firing without an arrow properly seated.
The honest cost: width. Even Excalibur’s narrowest Micro-series bows measure around 21 inches drawn, roughly three times a Ravin R500. If you hunt from a tight blind, a recurve is the wrong tool no matter how much you like the simplicity.
Wicked Ridge: TenPoint on a budget
Wicked Ridge is TenPoint’s value brand, and it is the most under-appreciated name on this page. Because it is owned by TenPoint, its bows carry TenPoint-derived engineering and are supported by the same customer-service and parts operation — which is exactly what budget crossbows usually lack.
For a first crossbow, or for a second bow to leave in a box blind, the calculation is simple: a Wicked Ridge buys you a real service network at a price that competes with brands that do not have one.
How to choose between them
Work down this list and stop at your first real constraint.
- Is width your problem? Tight box blind, cramped ladder stand, brushy shooting lanes. Buy Ravin, or a narrow Barnett if the budget is tight. Skip Excalibur entirely.
- Is cocking effort or de-cocking your problem? Shoulder issues, or you refuse to fire a bolt into a target at the end of every sit. Buy TenPoint for the ACUslide, or Ravin for the integrated silent cocking system.
- Is the budget your problem? CenterPoint for the most speed per dollar, Barnett for the cheapest complete package, Wicked Ridge if service matters to you.
- Is reliability and self-service your priority? Excalibur. Fewer parts, field- replaceable strings, and a design that has been proven for decades.
- None of the above? Then buy on weight, because a light bow is a bow you hold steady. Our best crossbows roundup ranks on that basis.
Check the TenPoint Turbo X price on Amazon, or read our best crossbow for the money guide for the value argument in full.
Frequently asked questions
What are the main crossbow brands?
Ravin, TenPoint, Barnett, CenterPoint, Excalibur and Wicked Ridge account for most of the market, with Killer Instinct also fielding new models. Two pairs share parents: Ravin and CenterPoint are both Velocity Outdoor brands, and Wicked Ridge is owned by TenPoint.
Which crossbow brand is the best?
There is no single answer, because the brands are good at different things. TenPoint has the best cocking and de-cocking system and the speed record. Ravin makes the narrowest bows. CenterPoint delivers the most speed per dollar. Excalibur builds the simplest and most field-serviceable. Choose based on which constraint actually binds for you.
Who owns Ravin Crossbows?
Velocity Outdoor, which also owns CenterPoint Archery, Crosman and Benjamin Airguns. That is why Ravin sits at the premium end and CenterPoint at the value end of what is effectively one product family.
Is Wicked Ridge the same as TenPoint?
Wicked Ridge is owned by TenPoint and functions as its value line. The bows carry TenPoint-derived engineering and are backed by the same customer service and parts network, at lower prices. For a budget buyer, that service backing is worth more than a slightly better spec sheet from a brand without one.
Are Excalibur recurve crossbows as good as compound crossbows?
For reliability and field-serviceability, better. A recurve has no cams, cables or timing to lose, and you can replace a string in the field with a stringing aid. Modern Excaliburs also reach into the 400-FPS range. The trade-off is width: even the narrowest Micro-series models measure around 21 inches drawn, which rules them out of tight blinds.
Which crossbow brand is cheapest?
Barnett and CenterPoint compete at the bottom of the market, with complete ready-to-hunt packages from roughly $240 to $340. CenterPoint tends to deliver more velocity per dollar; Barnett has the wider range of very cheap complete packages and a few genuinely narrow models.
Sources
- Archery Business - 12 top new crossbows for 2026 (brand lineup and TenPoint speed record)
- Grand View Outdoors - 12 top new crossbows for 2026
- Wicked Ridge Crossbows - official site (TenPoint value line)
- Ravin Crossbows - model lineup and MSRP
- CenterPoint Archery - crossbow lineup
- Excalibur Crossbow - Micro series specifications
- Product availability and pricing verified via the Amazon Creators API, 2026-08-19
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